Story
Brand Story
My memories of scent began at around the age of five. I first wore fragrance at twelve, then went to study in Florence, Italy, at eighteen and lived there for three years. Scent became inseparable from the air of the city, the locker room of the football team I played for, and places that felt strangely familiar even on a first visit.
The scents I encountered at different moments in my life remain vivid memories. Those experiences led me to believe that scent carries memory—and awakened a desire to explore fragrance more deeply.
Why EREDITO
Through my work as a stylist, I met many exceptional artisans and creators. I wanted their skill and philosophy to endure through a single work and be carried into the future.
That desire led me to establish EREDITO with creators whose work I deeply admire.
EREDITO
Beauty entrusted to scent, carried forward as memory.
EREDITO is Italian for “I inherit.”
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The skill, aesthetic sensibility and philosophy cultivated by artisans and creators.
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Brought together as a single work in fragrance.
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The fragrance becomes a new memory for each wearer, and those memories pass from one generation to the next.